The European Union faced profound challenges under the previous Commission’s mandate, navigating global health crises and geopolitical upheaval while balancing climate commitments with economic competitiveness. As the Commission entered a new mandate on 1^st December 2024, with Greek Commissioner Apostolos Tzitzikostas in charge of ‘Sustainable Transport and Tourism’, the business travel sector readies itself for changes that could reshape the industry’s future.

Here’s what to expect from Brussels—and why it matters.

A Green and Digital Future

The new mandate is doubling down on two priorities: green competitiveness and digital transformation. Commissioner Tzitzikostas has highlighted key goals, such as enhancing passenger rights and pushing for zero-emission mobility to align with the EU’s climate neutrality target by 2050. (GBTA recently sent Commissioner Tzitzikostas a congratulatory letter also outlining the association’s priorities on behalf of the industry for the next five years.)

For business travel, the green transition will focus on decarbonizing transport, particularly through sustainable aviation fuels and electromobility. Providing transparency on emissions – especially given new reporting mandates – will also be a priority under the upcoming CountEmissionsEU. This new framework will unify how greenhouse gas emissions are calculated, giving travelers transparent data about their environmental footprint.

On the digital side, the introduction of a Single Digital Booking and Ticketing Regulation by the end of 2025 is a game-changer. It promises a streamlined booking experience, enabling travelers to book cross border train travel through a single platform. For business travelers, this could mean fewer logistical headaches and a smoother journey.

Why It Matters to the Industry

The priorities outlined by the European Commission align closely with GBTA’s advocacy for sustainable, efficient, and passenger-centric business travel. But the stakes are high, especially when it comes to keeping Europe competitive on the global stage.

Sustainability is Non-Negotiable. The EU’s commitment to sustainability isn’t just about compliance—it’s about staying relevant. Businesses will need to adapt quickly to green initiatives like sustainable fuel adoption and emissions transparency. These changes offer opportunities for innovation but require significant industry collaboration, investments and realistic timelines for implementation.

Passenger Experience Takes Center Stage. Policies enhancing passenger rights—like the proposed revision to passenger rights and single booking systems—could redefine the travel experience. Business travelers stand to benefit from simpler itineraries and a more integrated approach to travel, but only if the initiatives roll out smoothly and effectively.

Balancing Green Goals with Global Competitiveness

The EU faces a critical balancing act: achieving decarbonization goals while keeping industries globally competitive. For business travel, this underscores the need for robust infrastructure, predictable regulations, and support for innovation that doesn’t stifle growth.

Advocacy and the Road Ahead

To thrive in this evolving landscape, the business travel sector must play a proactive role. GBTA and its members are already working closely with policymakers to shape legislation that supports safe, sustainable, and seamless travel.

Key priorities for the coming years include:

• Accelerating progress on single ticket and multimodal travel proposals.
• Expanding the adoption of transparent emissions metrics across all transport types.
• Advocating for infrastructure investments to support low-carbon travel and resilient connectivity.

The next European Commission mandate presents challenges and opportunities in equal measure. By prioritizing collaboration, innovation, and sustainability, the business travel sector can remain a vital driver of Europe’s economy and a leader in the global transition to a greener, more connected world.

GBTA ongoing efforts will ensure that business travel continues to connect people and economies while contributing to the EU’s sustainability and competitiveness goals.

Visit the Advocacy webpage to learn more about GBTA’s priorities and initiatives in advocacy and government affairs in Europe, the US and beyond.