doinstruct, a leading platform for frontline worker training, has raised €7.6M from Creandum to continue scaling its product and team.

80% of the global workforce are frontline workers in industries such as food processing, logistics & warehousing, hospitality, retail and manufacturing. Current training options are considered to be time-consuming, inefficient and not designed with workers in mind.

doinstruct secured €7.6M in funding led by Creandum, with participation from existing investors HTGF and D11Z as well as Bastian Karweg (Founder Dealfront) and Andreas Hettich (Hettich Group).

Three quarters of employers in 21 European countries could not find workers equipped with the right skills in 2023. Historically low unemployment rates coupled with declining birth rates is creating a jobs gap with immigration key to filling this gap in critical and highly regulated sectors such as food processing.

Doinstruct has built a mobile-first onboarding and training platform with the real needs of deskless workers front of mind. All of the training content is continually updated in partnership with regulators and certifiers and currently available in more than 16 languages.

Charlotte Rothert, CEO and Co-founder at doinstruct, commented: “I started my career restructuring large agricultural operations in the EU, where I was introduced to the world of warehouses and factories. And I worked closely with the unseen and underappreciated backbone of our country that powers same-day delivery, builds our cities, and puts food on the shelves. Like most companies, I trained our employees with time-intensive, face-to-face training that barely reached everyone. I needed the ability to train barrier-free, time- and language-independent, and compliant to meet fluctuating international demand in a multi-shift system. With doinstruct, we built the tool I wish I had back then.”

doinstruct was founded in 2021 and is led by Charlotte Rothert, Daniel Marinkovic, Thorsten Groß, and Mona Feder. The company has seen significant traction in food, logistics and construction with more than 170 customers including well-known European brands such as Voelkel, Wiesenhof, Hengstenberg and Echterhoff, among others. doinstruct will use the funding to scale the product at a faster pace, expand internationally and enter new vertical sectors.

“Our customers are facing a rising number of challenges.” said Rothert. “They are affected by increasingly tough regulatory requirements and labor shortages. Shift workers are difficult to reach, language barriers make compliant training and information delivery nearly impossible, and inevitable employee turnover requires ongoing, time-consuming retraining. I know we can do better. And it’s obvious that workers and industrial companies deserve better.”

Simon Schmincke, General Partner at Creandum, stated: “There are more than 2.7billion frontline workers around the world that have been left behind by current training options. Doinstruct has built an incredible, easy-to-use product with the needs of these workers in mind and their customers love it. We see huge potential for them as they expand both across vertical sectors and internationally.”