Spain’s Benidorm has been officially honored as the 2025 European Green Pioneer of Smart Tourism. This recognition highlights the city’s commitment to some of the sustainable tourism practices and promoting eco-friendly innovation.

Benidorm’s approach to sustainable tourism is focussed on preserving its natural surroundings and enhancing the satisfaction of its visitors. The city, which spans for 38 km², has committed 61% of its land to conservation, including Sierra Gelada Natural Park and the Moralet area. These efforts protect vital ecosystems and promote biodiversity – both at the same time.

Water sustainability happens to be a top priority for Benidorm. The advanced water management system of the city has achieved an impressive 95% efficiency in water recycling, repurposing greywater for irrigation and public services. This puts Benidorm as a leader in urban water conservation.

Apart from this, the Spanish destination has also successfully transformed into a year-round destination by diversifying its tourism offerings. Instead of completely relying on traditional beach tourism, the city has expanded into health tourism, cultural tourism, and eco-tourism.

All of these aspects make Benidorm a must-visit place. In case you are planning a visit, here are a few mandatory spots.

Castle Viewpoint

This is located in Benidorm’s old town. From the castle viewpoint or lookout you can contemplate the most characteristic features of Benidorm’s Levante beach, with its popular half-moon shaped promenade.

L’Aigüera Park

A large recreational space with green areas, this is a perfect kid’s area and an auditorium dedicated to the Spanish Singer Julio Iglesias who began his singing career in Benidorm after winning the city’s famous singing festival held in the very same auditorium.

City Hall

This is located at the end of l’Aigüera Park, at the former mouth of the river. The original architecture of the building, raised 10 metres above the current City Hall square and supported by two supports, gives the city that touch of modernity.

Marina

Benidorm’s marina is situated between Poniente beach and Mal Pas beach, very close to the geyser and two nautical miles from Benidorm Island.