While global business travel rebounds, the pace of recovery in China has been more gradual, said Jonathan Kao, managing director of North Asia. Beijing has dropped off the list from its 2019 position as the eighth most visited intercontinental city for European business travelers, and Shanghai has fallen from second to 10th place. Despite this, we’re encouraged by the recent visa exemptions for travelers from certain European countries, and overall, more lenient visa procedures. We anticipate a significant resurgence in business travel to China in 2024, evidenced by the early increase in travel volumes we’ve seen in the first two months of 2024.

Top five business travel countries

Germany is the most visited European country, followed by the United Kingdom which dropped from first place in 2019 to second in 2023. After Brexit, EU and Swiss citizens need a valid passport to travel to the U.K. and can no longer freely enter the country with a national ID card since October 2021. Nevertheless, the U.K. remains a top destination for business travel. The Netherlands, France and Italy follow in third, fourth and fifth place, respectively.

The U.S. is leading the intercontinental ranking, followed by the United Arab Emirates, India and China. This demonstrates the strong trading relationship between Europe and Asia. Canada closes the ranking in fifth place.

Risks like geopolitics and rising crime, new sustainability legislation and remote work continue to impact business travel volumes and where travel budgets are directed to, said Michèle Lawley, BCD’s president of Europe. Airline capacities once sufficient might become scarce. A destination once safe might have become dangerous for travelers. These are some examples of why travel programs quickly need to adjust to new circumstances. We support our corporate clients by keeping them abreast of any developments, advising them on supplier negotiations, managing risks, and providing travelers with tools they like to use.

Top 10 business travel routes

The most frequently traveled routes²for intercontinental flights from Europe depart from London and Frankfurt, together accounting for eight positions in the top 10. Amsterdam and Paris complete the list of European departure hubs in ninth and tenth place.

The top 10 arrival hubs for intercontinental routes are largely dominated by the U.S., with New York City being the most popular. Shanghai is the only APAC arrival hub in the list.

Cabin class

When looking at the cabin class European travelers booked for intercontinental flights in 2023, business class leads with 47%, followed by economy class with 42%. Premium economy accounts for 10% and first class for only 1%. This is slightly different from the results in a soon to be published report with insights about U.S. travelers, where business class and economy class make up for respectively 53% and 36% on intercontinental flights.

Flight type

When traveling for business in Europe, 84% of booked flights are direct with only 16% as connecting flights. However, for intercontinental travel, the breakdown is almost equal: 51% of booked flights are direct, 49% are connecting flights.

The chosen service class, type of flight and even the route have a direct effect on CO2 emissions, Lawley added. For example, direct flights offer a shorter route and use less fuel on landing and take-off than connecting flights. By analyzing their emissions data, companies can hone in on what behaviors or policies they want to influence or change to support smart and purposeful travel.

Car rental

For 21% of all air bookings in Europe, travelers book a rental car with an average of four days. Germany leads the ranking for car rental with five cities in the top 10: Munich, Frankfurt, Stuttgart, Hamburg and Berlin. Other top 10 car rental cities include Paris, London, Amsterdam, Milan and Barcelona.