The FIBA (Fédération Internationale de Basketball) 3×3 Europe Cup 2024, held from August 22 to 25 in the vibrant and serene city of Vienna, has achieved remarkable milestones in digital engagement and viewership, highlighting the tournament’s growing popularity. This ninth edition of the event showcased elite teams from across Europe, with both men’s and women’s competitions drawing viewership and engagement among fans.

Digital record-breaking tournament

In terms of digital impact, FIBA 3×3’s online platforms gained over 30 million social media impressions and more than 1.1 million digital engagements. The tournament’s videos on YouTube alone attracted 524,000 views, marking a substantial increase of 189% compared to 2023 and 102% compared to 2022. Overall, the competition generated an impressive total of over 23.5 million views, reflecting its expanding reach and influence in the sports community. Furthermore, there was a notable surge in new subscribers, with a 198% increase in 2024 compared to the previous year, indicating a growing fan base eager for 3×3 basketball content.

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Geographic gains

Geographically, the tournament’s audience was widespread. Serbia continued to lead as the country with the highest viewership, but Germany, the United States, Austria, and the United Kingdom made significant gains, entering the top ten for the first time. This shift is a testimony to the increasing global appeal of 3×3 basketball and its potential for further expansion. The competition itself was fierce and neck-to-neck, with Austria claiming victory in the men’s category against Serbia, winning 18-17 in a thrilling final. This marked Austria’s first Europe Cup title, celebrated in front of an enthusiastic home crowd. In the women’s division, Spain triumphed over France with a 19-11 win, securing their second Europe Cup gold. The event also featured the inaugural IWBF European Championship, promoting inclusivity and showcasing wheelchair basketball alongside the main tournament.

“We are thrilled to witness the continued global growth and popularity of 3×3 basketball. The record-breaking digital engagement and viewership for the Europe Cup 2024 reinforce the ever-increasing appeal of our sport and our passionate global fanbase. This success is a testament to the incredible performances of our players on the court, our fantastic hosts, Vienna, and our loyal sponsors,” said FIBA 3×3 Managing Director Alex Sanchez.

 

“The collaboration has been exceptional, not only with FIBA but also with IWBF. We are delighted to see the tournament’s success both on and off the court. Ending up with two Gold medals is just incredible. The positive impact of the FIBA 3×3 Europe Cup 2024 on our 3×3 program in Austria has been immeasurable,” he added.

The FIBA 3×3 Europe Cup will continue its journey in Copenhagen, Denmark, scheduled for September 2025 at the iconic City Hall Square. As the sport evolves, its digital presence will be crucial for its global expansion, drawing in new fans and maintaining engagement through innovative content and competitive play. The success of the 2024 edition not only highlights the thrilling nature of 3×3 basketball but also sets a high standard for future tournaments, promising even greater excitement and engagement in the years to come.

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