As one of Europe’s leading high-value, low-price gym operators, Basic-Fit says franchising opens up the possibility to expand to new countries
Basic-Fit, one of Europe’s fastest-growing gym chains with 1,570 clubs, has given some insight into its franchise plans for 2025.
The high-value, low-price (HVLP) Dutch gym operator demonstrated continued strong growth in its Q3 2024 financials, with revenue climbing 17% year-over-year to €892 million for the first nine months. Memberships also rose 13%, reaching 4.2 million compared to 3.71 million in the same period last year.
Basic-Fit reaffirmed its plans to launch a franchise platform in 2025 in its report, noting that it sees “great opportunities” with the franchise business opening up possibilities to expand to new countries. The HVLP operator — which has a presence in the Netherlands, Belgium, Luxembourg, France, Spain and Germany — revealed it is in discussions with several promising (and experienced) franchisee partners and anticipates opening its first Basic-Fit franchise clubs next year.
“The first nine months of the year developed according to plan with continued strong growth in revenue and memberships,” Basic-Fit CEO Rene Moos said. “We are well on track to reach our year-end targets and empower an ever-growing number of individuals to embrace a healthier lifestyle. In France, membership growth trends have been improving on the back of the continued investments in the quality of our clubs and longer opening hours. We will continue to improve our offering in France, offering massage chairs in all clubs and further increasing opening hours.”
Basic-Fit offers members premium equipment from Matrix and Technogym, group and virtual classes, personal training and recovery amenities.
The European fitness scene has experienced a boom, according to a 2024 European Health & Fitness Market Report highlighting the growth ofBasic-Fit, but also PureGym and Gold’s Gym owner RSG Group.
