Giorgio Armani, the iconic Italian luxury fashion house, has announced a renewal of its long-standing partnership with the Euroleague Basketball.

This marks the eighth consecutive year of collaboration between the two entities.

The extended agreement sees Armani continue as an official global partner of the EuroLeague and EuroCup, the premier European club basketball competitions, through the 2024-25 season.

Gawain Davies, Euroleague Basketball Chief Commercial Officer, expressed enthusiasm about the partnership and said, “We are delighted to extend our partnership with Armani for another season,” said “This collaboration not only enhances the visibility of Euroleague Basketball but also reinforces the connection between fashion and sports. Together, we are committed to delivering exceptional experiences for our fans and celebrating the rich heritage of both brands.”

This partnership underscores the synergy between the worlds of high fashion and elite sports. By aligning with Euroleague Basketball, Armani will further enhance its brand visibility in key markets known for their passion for fashion and basketball. The collaboration aims to create unique experiences for fans and stakeholders, strengthening the connection between the two brands.

Armani’s commitment to basketball extends beyond this partnership. As the naming rights partner of EA7 Emporio Armani Milan, one of the most storied clubs in European basketball, the brand is deeply ingrained in the sport. This dual involvement reinforces Armani’s dedication to excellence, passion, and teamwork which resonates with the fashion house and the basketball community.

Giorgio Armani, an Italian luxury fashion house, is renowned for its sleek and sophisticated designs. Founded in Milan in 1975 by Giorgio Armani, the brand has become synonymous with elegance and timeless style. Armani offers a wide range of products, including haute couture, ready-to-wear clothing, accessories, and home interiors. Its signature aesthetic, characterized by clean lines, muted colours, and impeccable tailoring, has captivated fashion enthusiasts worldwide.

Joining Armani on the prestigious list of Euroleague Basketball partners are Spalding, Fantaking, FanCode, DenizBank, Panini, VatanMed, BKT, Motorola, adidas, and Turkish Airlines.