If 2024 taught us anything, it’s that some destinations have arguably become a bit too popular for their own good. Inevitably, there will now be a rush to so-called second-tier cities and other lesser-known destinations in Europe to avoid the crowds, but logically, that status will only last so long. All of the following destinations are picking up a bit of a buzz but haven’t broken through into the mainstream, so get there now, before it’s too late … and too crowded. 

Slovenia

Seemingly every year, we say that Slovenia is set for a major breakthrough, but it still manages to slip under the radar with too many people. Is it because it sits between Italy and Croatia? Possibly, but take advantage of everyone else’s mistake and soak up this romantic and rugged nation that possesses almost all the allure of Europe in one pretty package. Home to the  “just right Goldilocks” sized capital Ljubljana, breathtaking mountain & lake scenery and a sunny stretch of coast, this country is destined to be an A-list European destination, so get there before it finally crosses into the stratosphere of popularity.   

PHOTO: George Square, the principal civic square in the city of Glasgow, Scotland, is named after King George III. (Photo courtesy of Glasgow City Marketing)

Glasgow, Scotland 

Edinburgh will always be the shiny jewel of the Scottish travel scene, but make no mistake, Glasgow is coming up. The city has always been hot to those in the know with arguably the liveliest live music scene in the UK (King Tut’s and the Barrowland Ballroom are iconic venues), a range of eclectic neighborhoods and a signature brand of big city swagger. Yep, Glasgow is a city for the cool kids—and those who want to be seen hanging with them, so get there now before everybody else figures it out. This is the kind of place where you can dig through crates at at independent record shop, feast on Bourdain-approved cuisine at a place like Mother of India and then raise a dram of whisky while listening to traditional Scottish music at a great spot like the Ben Nevis Bar, all within five minutes of each other. This is to say nothing about the art at the Kelvingrove Art Gallery & Museum, the stunning Mackintosh Architecture and the views of the city from the haunting Glasgow Necropolis.  

Lake Ohrid, North Macedonia

The legions of lake houses around Lake Ohrid haven’t been snapped up by Hollywood A-listers yet, but don’t be surprised if one of them is waxing poetic about a recent trip at a post-awards party as you read this. What makes Lake Ohrid so special? The lake itself of course, as this beautiful body of water looks like a stretch of aquamarine Adriatic Sea was picked up and placed in the heart of North Macedonia. Naturally, all summer long the lake turns into a playground for every type of recreation imaginable with the cherry on top of Lake Ohrid being the remarkably atmospheric old town of Ohrid, home to winding sloped alleys that offer breathtaking views of the water and a plethora of al fresco dining options. 

PHOTO: Dresden, Germany (photo courtesy of Dresden Marketing Board)

Dresden, Germany

If you’re on a train between Berlin and Prague, you’ll pass through Dresden, and as you’re crossing over the River Elbe and glance over at the city’s gorgeous skyline full of grand spires and domes reflecting in the river, you’ll probably ask “Why didn’t I stop here again?” Home to resplendent palaces (the Residenzschloss is a must-visit), inspirational churches (some that were destroyed by bombs but remarkably rebuilt) and stately buildings in addition to buzzing neighborhoods like the Aubere Neustadt, Dresden is a pleasant surprise. On a summer day, a walk along the River Elbe will sweep you off your feet and in December, the city plays host to one of Europe’s most historic Christmas markets. All of this and within easy reach of the dramatic landscapes of the so-called “Saxon Switzerland” region. 

Bari, Italy

With the recent news that Italy’s Neos Air will be flying a new direct flight from New York to Bari next summer, the secret will soon be out about this city on Italy’s Adriatic coast. The capital of the perennially up-and-coming Puglia region, Bari is famed for its labyrinthine old town called Bari Vecchia and the 12th-century Basilica di San Nicola, which is dedicated to St. Nicholas (yep, the same St. Nick who inspired Santa Claus). There are also many great beaches within striking distance from the city and after a day at the shore, you can spend an evening feasting on the local delicacies like orecchiette pasta.  

Vieux Port in Marseille, France (Photo via Atout France)

Marseille, France

This port city on the Med’ has long had a reputation for being a bit on the gritty side—but that’s exactly what makes it unique, and why it’s starting to turn up on lists of trendy destination lists. Home to layers of history (Marseille was originally founded as a Greek outpost), the city’s port has long been an entry point for products and cultures from around the world, and international influences can be found all over the city. Standing atop a hill, Basilique Notre Dame de la Garde is the city’s symbol, but you might leave remembering the street art and street food just as much.

Rotterdam, The Netherlands

Europe’s largest port, Rotterdam knows how to roll up its sleeves and get to work but it also knows how to have a good time, all with half the crowds of Amsterdam. The city is home to The Netherlands’ most modern skyline, a silhouette that includes the futuristic architecture of the hip food hall Markthal, the so-called “cube houses”, and rail station that resembles a spacecraft. This theme continues with its cutting-edge bars, restaurants and music venues that go all night, and if you’re into soccer, the city is home to three pro squads, including giants Feyenoord. 

Aerial view of Helsinki, Finland. (photo courtesy of Visit Finland)

Helsinki, Finland

Scandinavia is, by and large, the place you go to avoid the literal and figurative crush of popularity that’s currently affecting other destinations on the continent, with Helsinki being one of its least talked-about capitals. The city buzzes with modern architecture (don’t worry you’ll still spot traditional red wooden buildings in the Käpylä district) and a thriving restaurant and bar scene, while art lovers will be delighted by the city’s many outdoor displays. To say nothing of the cool sauna culture that you will surely fall for during your visit and the city’s fine position set among inlets and islands. 

Hungarian Wine Country

Long looked over in favor of vineyards located in places like France, Italy and Spain, the reputation of Hungarian wines is now spreading far and wide. But it’s not just about what’s being poured out of the bottles, because the landscapes around the wine regions of Tokaj and Lake Balaton are simply breathtaking. Pair up your exploration of these regions with a couple of days in Budapest and you have a combination that’s hard to beat, just make sure to do it now before everyone catches on. 

The Grand Canal in Trieste. (Photo via Stefano Merli)

Trieste, Italy

Long loved by seasoned travelers in the know for its unique sense of place and position at the crossroads of Italian, Germanic and Slavic cultures, Trieste is located in northeast Italy near Venice, but sees a fraction of the visitors. But that won’t last long as the word starts to get out about its grand cafes, regal waterside castle and truly unique melting pot atmosphere. As opposed to flashier destinations in Italy, Trieste is the type of place to get lost in a book while sipping a coffee, as opposed to getting lost in crowds. 

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