Mureș County, located in the heart of Transylvania, Romania, is part of the larger Târnave wine region, which is renowned for its winemaking tradition that dates back centuries.

The region’s vineyards benefit from the unique climatic conditions and fertile soils, producing distinctive wines that are highly appreciated both locally and internationally.

The winemaking tradition in the Târnave region, which includes Mureș County, dates back to the Roman era. This long history has fostered a deep knowledge and expertise in viticulture.

During the Middle Ages, Saxon settlers further developed the vineyards and winemaking techniques, contributing to the region’s reputation.

The vineyards are situated at altitudes between 300 and 600 meters, benefiting from the cool climate and high diurnal temperature variation, which is ideal for slow grape maturation.

The soils are primarily composed of clay and limestone, providing excellent drainage and contributing to the distinct minimality of the wines.

The region is particularly known for its white grape varieties, including Fetească Regală, Fetească Albă, Riesling, Sauvignon Blanc, and Muscat Ottonel.

They are known for their aromatic intensity, bright acidity, and floral and fruity notes. For example, Fetească Regală, which retails for just £6 at Asda, is celebrated for its vibrant flavours and light, refreshing character.

Though less dominant, red varieties such as Pinot Noir and Merlot are also cultivated, resulting in elegant and balanced red wines.

The red wines are typically lighter and more delicate, with nuanced flavours and a smooth finish, reflecting the cool climate’s influence on the grapes.

One of the prominent wineries in the region, Crama Liliac, produces a range of high-quality wines that have gained recognition in both national and international markets.

Their commitment to blending traditional methods with modern technology results in exceptional wines.

Another significant player, Jidvei is one of the largest and most renowned wineries in the Târnave region, known for producing a diverse array of wines that highlight the area’s unique terroir.