VALENCIA: In January 2023, La Liga club Valencia, as the previous season’s Copa del Rey runner-up, participated in the Spanish Super Cup in Riyadh.

A fine performance against Real Madrid in the first semifinal at King Fahd International Stadium saw them earn a 1-1 draw in normal time before exiting after a 4-3 penalty shootout.

It was a chance for Saudi Arabia audiences to watch up close one of Spain’s more successful clubs of the 21st century.

“It was a great experience, of course,” Valencia Technical Director Miguel Angel Corona said, during Arab News’ visit to the club’s academy. “No doubt, the environment was amazing and exciting. Of course our opponent was Real Madrid, so that had an effect. But yes, I appreciated the (support) of the Saudi people.”

Valencia’s mission goes deeper than the annual cup competition, however, and aligns with La Liga’s ambitions to grow its brand in the Middle East and beyond.

Corona says the club is in the middle of a long-term rebuilding process.

“We have passed a very difficult situation in terms of finances, and we have an amazing young team,” said Corona. “We have a coach (former Valencia player Ruben Barja) that understands perfectly the environment, the club. And bit by bit, we are rebuilding this amazing club, because for the last two, three years it was very difficult.”

La Liga fans of a certain age in the Middle East will remember the club’s glorious period at the start of the century, when Valencia, first under Hector Cuper and then Rafael Benitez, reached two Champions League finals, won two league titles (2001/2002 and 2003/2004) and a UEFA Cup (2003/2004).

Corona is now hoping to attract a new generation of supporters.

“In the Premier League, they have Mohamed Salah, they used to have Riyad Mahrez, many players from Algeria, from Morocco, from Tunisia,” he said. “But they (also) love La Liga and we are well aware of that.

“Our social media indicators are very interesting,” said Corona. “We (have) fans in MENA (Middle East and North Africa), Tunisia, Egypt, Morocco, Algeria and also in Saudi, with the Valencia CF fan group we have there. We feel the love and we want to attract more fans, to bring the club even closer to these fans.”

A few months on from last year’s Spanish Super Cup adventure in Riyadh, Valencia were involved in a lesser-known tournament back home that is perhaps no less important for the long-term ties with — and development of — Saudi Arabia football.

Organized in partnership with Saudi Arabia’s Ministry of Sport, the Al-Abtal International Cup, an international under-19 tournament, had two teams from the Kingdom compete against clubs from England, France, Portugal, Greece, Belgium, Austria and Croatia at several Spanish venues.

Valencia reached the final and lost to Real Madrid, but earlier in the group stages they had faced the two teams that Saudi Arabia had entered, the “Green” and “White” Future Falcons teams.

The head of the VCF Academy, Luis Martinez, describes the Future Falcons initiative — which has resulted in the Saudi Arabian Football Federation also host under-14 tournaments — as a “great idea.”

“I think that will help to increase their level for sure,” he said, referencing the development of young Saudi Arabia talent. “Because at the end, you increase the level of competitiveness.”

“We have played three years in the tournament,” Martinez added. “The first year (2021), we won the tournament. Second year (2022), we were beaten in semifinals. And last year, we played the final in Prague (against Real Madrid). This year, logistically, we couldn’t participate.”

“The level is good,” he added, but cautioned that Saudi Arabia players may need more experience to compete against established teams from Europe.

“It’s true that the level of the competition that they wanted to create is very high, (but) sometimes you see that they are maybe still not ready to compete at that level.

“Because in the end, they are inviting Valencia, Real Madrid, Villarreal, Zagreb, Liverpool, Benfica, or Lisbon. Those teams are top in Europe. To reach that level is complicated for anyone. For us, for anyone. (But) I think, if they (Saudi Arabia teams) continue like this, the level will go up.”

There are signs that at lower age-group levels, Saudi Arabia’s players are increasingly more competitive. In 2022, a team from the Mahd Academy played against Valencia and Villarreal during a trip to Spain.

And Martinez’s age-group teams have also come up against young Saudi Arabia teams on visits to the Kingdom. In March this year, Valencia took part in the first La Liga FC Futures U-14 tournament held at the Mahd Sports Academy in Riyadh, which was won by Villarreal.

“We played the team from the Mahd Academy and at that age, 14 years old, the level was great,” said Martinez. “They were competing and they were performing well.

“So I think the level is going up, I think in Saudi in general they are investing in football. Of course they are investing a lot in professional football with the big stars, but if they keep investing as well in football development with good professionals, with good structures, methodology, the level must go higher.”

Martinez believes that many players from the Middle East and North Africa region are blessed with natural skills that are gained from being allowed to play with freedom at a young age. Street football, he calls it.

“A lot of players from maybe Morocco and Middle East and Africa, they have the skills, but maybe not the tactical awareness,” he said. “The funny thing is, maybe we, in Spain or south Europe, historically were the source of this kind of talent, players who play in the street, and I think we are destroying this a bit.”

“Right now players in Spain, the kids they don’t play in the streets. So maybe we are losing these type of players that are very technical because they are very anarchic. That’s why we have to go and find them in those countries.”

For Martinez, it is all about finding the right balance between technical skill and tactical awareness. To achieve this, he points to the methodology used at the Valencia CF Academy, which was voted the fourth best in Europe in 2023.

Raul Albiol, David Silva, Isco, Jordi Alba, Paco Alcacer and Ferran Torres are just a few players who have risen through the Valencia ranks to become global superstars.

“The main objective is written at the main door of the academy,” said Martinez.

“It’s developing players for the first team, or if they are not able to play for the first team, at least to place them in professional football. It seems easy, or it seems like something everybody would understand. You are an academy, you develop players for the first team. But it’s not that easy.”

A tactical methodology is implemented throughout the club, from the youngest age group to the first team, ensuring players rising through the ranks will fit into the various teams as they progress.

However, the main challenge for Martinez is how to balance individual talent with maintaining a competitive, winning culture for the team.

“You need to put the focus on developing players, and not as much in just developing teams and making winning teams,” Martinez said. “So that’s, for us, is the key focus. Finding the right people, coaches and rest of the staff, who understand that we are here to develop players.”

“The goal is always developing players (first). The teams that we use are, let’s say, tools to develop those players. This is in opposition to professional football, because at the end, in professional football, your goal is the team, to bring success, to win trophies, to win the league, to go to the Champions League.”

One of the academy’s main targets is to ensure players continue their education as a part of a holistic approach to developing individuals off the pitch.

The club has only one team in each of the under 16, 17 and 19 age groups, as well as the B team. The academy is also home to a 40-bed dormitory for the players, where they are provided with all their needs.

“If you have good players, you have good facilities, good coaches, normally the consequence of all this would be winning. But it shouldn’t be the focus of the situation. The focus of the situation should be developing players.”