Exclusive hands-on experience and in-depth briefings provide media early access to Samsung’s 2024 lineup before official product launches

Samsung Electronics, the world’s leading TV manufacturer for 18 consecutive years, has commenced its annual series of Tech Seminars in Frankfurt, Germany. From February 20 to 22, Samsung will showcase its newest display lineup for 2024 that features new, innovative AI technology and smart features on the Neo QLED, OLED and Lifestyle products to professionals in Europe.

Tech Seminar sessions are a longstanding program, having delivered detailed information and exclusive hands-on experiences with new products for the past 13 years. As part of Samsung’s Visual Display vision — “We look out of the box to inspire new ways of life” — this year the company is displaying select, cutting-edge technologies from its 2024 lineup that offer new lifestyles and new ways of consuming content.

The 2024 European Tech Seminar in Frankfurt sets the stage for similar sessions in major regions worldwide later this year, including Southeast Asia and Latin America. At these events, Samsung will feature new technologies that span across the latest TVs and lifestyle product lineup:

• Samsung’s 75-inch Neo QLED 8K QN900D incorporates the new and powerful NQ8 AI Gen3 Processor, which supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date.
• The 2024 Tizen OS brings content front and center, offering a personalized experience based on different accounts set up on smart TVs. Tizen features services such as Samsung Gaming Hub, an all-in-one game streaming discovery platform, with content recommendations for a convenient and tailored cloud gaming experience.
• Music Frame is a customizable wireless speaker designed to seamlessly blend into its surroundings. It can operate as a standalone speaker, or it can pair with a Samsung TV and soundbar via Q-Symphony to deliver a more immersive viewing experience with surround sound.
• New OLED Glare Free technology was specifically designed for Samsung’s 2024 OLED screens and preserves color accuracy and image sharpness while reducing reflections from nearby lighting. The new, specialized hard-coating layer and surface coating pattern overcomes the trade-off between gloss and reflection.

▲ Andrew Sohn, Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s AI engine that can instantly optimize picture and sound quality based on the game or genre being played.

▲ Haylie Jung, Picture Quality Solution Lab at Samsung Electronics, demonstrates how users can set up their own profiles on the 2024 Tizen OS for Samsung Smart TVs to enjoy a customized experience including personal recommendations.

▲ Haylie Jung, Picture Quality Solution Lab at Samsung Electronics, demonstrates how users can set up their own profiles on the 2024 Tizen OS for Samsung Smart TVs to enjoy a customized experience including personal recommendations.

“Kicking off our Tech Seminar series is always something we look forward to,” said Yong-Jae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Each year we have the opportunity to meet with local media and professionals, not just to provide in-depth demonstrations and explanations on new technology, but also to discuss the products we are most excited about and hear their feedback.”

For more information on Samsung’s 2024 TV and lifestyle product lineup, visit samsung.com.