The duo will work on selected collaborative projects aimed at promoting sustainable travel initiatives

Platform for booking rail travel, Rail Europe, has revealed it now an associate member of the European Travel Commission (ETC).

The collaboration between the two is said to reflect a shared vision for a greener, more sustainable future. 

By becoming an associate member of ETC, Rail Europe aims to leverage its worldwide B2B network with tour operators, OTAS, and TMCs to make rail travel a “central topic”. 

This partnership is designed to drive sustainable economic growth and foster regional development through “promotion, market intelligence, and best practice sharing”.

“We are very proud to become an official associate member of ETC today, said Björn Bender, CEO of Rail Europe.

“Our partnership with ETC will bring tourism and mobility even closer together, and it will allow us to advocate for greener travel solutions, ensuring rail becomes the backbone of European tourism,”

Eduardo Santander, CEO of the European Travel Commission, added: “We are delighted to welcome Rail Europe as an associate member. 

“Their expertise spanning over 90 years in rail travel aligns perfectly with our mission to promote sustainable tourism across Europe. Together, we will work towards fostering closer cooperation between the rail and tourism sectors in Europe, benefiting both travellers and the environment.”

Under this Associate Membership Agreement, Rail Europe and ETC will embark on selected collaborative projects aimed at promoting sustainable travel initiatives and improving the “overall” travel experience for both local and international visitors.