NEXEN TIRE, a leading global tire manufacturer, announced that it has been participating in top-level motorsports competitions and sponsors various sports to promote its superior technology and brand value. Motorsports allows tire manufacturers to compete for quality and technology, while sports marketing helps to increase brand awareness by connecting with global customers.

NEXEN TIRE Partnership racing teams achieved a triple podium finishing at the 5th round of the Super 6000 class of the 2024 O-NE Superrace Championship (“Superrace”). This is the second triple podium for NEXEN TIRE this season, aiming to become ‘The Tire Champion’ for the second consecutive year. NEXEN TIRE supplies racing slick tires, N’FERA SS01 and SW01, to Superrace Super 6000 Class.

Racing tires used in motorsports require strong performance that can withstand extreme conditions such as high speed, high temperature, and high pressure, which is a testament to the tire manufacturer’s technology. This is why tire manufacturers are entering motorsports. NEXEN TIRE has proven its tire development technology by becoming ‘The Tire Champion’ last year, just three years after developing its ultra-high performance slick tires. Furthermore, NEXEN TIRE is strengthening its products quality by incorporating data gathered from motorsports into tire development.

NEXEN TIRE is Official Tour Partner of Manchester City FC’s pre-season tour in the USA. Manchester City will commence the tour with a match against Celtic FC, followed by games against AC Milan, FC Barcelona, and Chelsea FC. During these four matches, Manchester City players will wear uniforms featuring the NEXEN TIRE logo on the sleeve, and the NEXEN TIRE brand will be highlighted in LED advertising.

NEXEN TIRE and Manchester City have had an official partnership since 2015, collaborating on various marketing initiatives. Last year, NEXEN TIRE engaged in a variety of partnership activities, including YouTube content creation and a football academy during Manchester City’s Asia tour. The partnership will continue in the 24/25 season to bolster NEXEN TIRE brand awareness in global markets.

NEXEN TIRE is strengthening its partnerships with professional football clubs to increase brand awareness in Europe. NEXEN TIRE announced that it will run LED ads at the home games of five German Bundesliga clubs – TSG 1899 Hoffenheim, FC Heidenheim, FC Augsburg, FSV Mainz 05, and VfL Bochum 1848 – in the 24/25 season. This strategic move aims to enhance the brand’s visibility in Germany’s most populous region.

Also on July 10, NEXEN TIRE announced an extension of its partnership with SK Slavia Praha, a leading professional football clubs in the Czech Republic. The partnership will allow NEXEN TIRE to engage with Czech football fans and customers in the country where NEXEN TIRE’s European plants are located.

NEXEN TIRE recently completed the second phase of the expansion of its European plant in Zatec, Czech Republic. With a state-of-the-art production capacity of 11 million tires per year, NEXEN TIRE continues to meet demand in the European market, which accounts for over 30% of its global sales.

“We are conducting various activities to communicate with global customers,” said a NEXEN Tire representative. “We will continue to collaborate with global partners to promote our excellent technology and brand on the world stage.”