The leading integrated communications consultancy, MHP Group research reveals a returning sense of optimism among Europe’s fintech leaders after a challenging period for the industry. The report Reputation and the future of European fintech: Powering growth through effective communications analyses the views of over 50 senior fintech leaders across the UK, France, Germany, Italy and Spain. Conducted by Savanta, the research highlights that more than three quarters of respondents (77%) anticipate growth in the next 12 months, while also exploring the key role of attracting customers, investors and talent, in realising their ambition.

After a period of instability, confidence is returning to the European fintech sector as a whole. UK fintech leaders are the most optimistic, with 83% expecting growth in the next 12 months, followed by France (80%), Germany (77%), Spain (72%) and Italy (66%). More established fintechs, those over 10 years old, are the most likely to expect growth (79%), potentially signalling the value and confidence that comes with experience. Earlier stage fintech businesses are slightly less confident, with 55% of those younger than five years predicting “significant” growth in the next 12 months. A return in confidence to the sector came hand in hand with a renewed focus on achieving profitability, a top priority for over two thirds (68%) of fintech leaders.

Fintech leaders are clear on the critical factors that will underpin their profitable growth ambitions in the coming year. Attracting customers, investors and talent are recognised as the top three factors, with relative consistency across markets, maturity of business and size. Customer acquisition and retention is regarded as the top ranked priority for over half (55%) of fintech businesses, rising to 71% for Italian fintechs. Larger (67%) and more mature (58%) fintechs appear to place more focus on this than smaller (40%) and younger (33%) businesses, potentially signalling that established players are prioritising combating disruption from new market entrants to protect market share.

Securing funding from investors also ranks highly, with 45% of European fintech leaders prioritising capital injections to fuel their growth. The data shows this is a priority for fintechs of all sizes, with around half of both large (54%) and small (50%) businesses on the hunt for capital within the next year.

The third critical factor of success for fintechs is identifying and attracting the right talent. In the war for talent, European fintechs are not just competing against each other, but the wider tech ecosystem, as well as those from America, Asia and the Middle East where salaries and perks can be more attractive. As a result, two fifths (42%) of respondents said they will prioritise finding the right talent in the next 12 months.

Nick Woods, Head of Financial Services at MHP Group commented: “The sense of optimism returning to Europe’s fintech sector represents more than just a shift in sentiment. After a challenging period, battle-hardened leaders are drawing on their hard-won wisdom to guide their growth strategies.

“The heady days of cheap money and a scale at all costs mindset have been replaced with a sharper focus on profitable growth, signalling the dawn of a more mature approach.

“Engaging a discrete set of highly connected stakeholders is fundamental to this mission, with effective communications to customers, investors and talent playing a critical role in fuelling growth.”

Reputation and the future of European fintech: Powering growth through effective communications which also includes insights from a number of leading fintech leaders, can be downloaded
here.

MHP Group’s fintech team will be attending Money20/20 Europe in Amsterdam on 4th-6th June and would be very happy to discuss the findings of this report in more detail. Please drop the team a line at fintech@mhpgroup.com to schedule a meeting.