Malaysia Airlines will launch a daily service between Kuala Lumpur and Paris in 2025 – the airline’s second European destination.

A four-times-weekly services commences on 22 March before going daily a week later on 29 March, with flights operated by A350-900 aircraft.

The airlines flies to 68 destinations globally but in Europe currently operates only a twice-daily service between London Heathrow and Kuala Lumpur.

“With the arrival of additional widebody aircraft starting this quarter four, we are ready to bring this long-awaited city back into our network,” said group managing director of Malaysia Airlines, Datuk Captain Izham Ismail.

“While the European market is highly competitive, we see tremendous potential for this route to attract key travellers, not just from Malaysia but also from neighbouring regions.”

The airline is also rebranding its corporate travel programme from MHbiz Travel to MHcorporate. The scheme includes dedicated relationship managers, preferential fares and the introduction of Corporate Enrich points which can be exchanged for various benefits.

To mark the relaunch, SMEs enrolled in the programme can earn points at an accelerated rate until 31 December.