Fashion Business Case Study: Will European And Asian Retail Giants Overshadow American Ones + Fashion Retail KPIs
Thursday, January 23, 2025
Are you interested in working in fashion retail or simply curious about what’s happening in the field?Â
Here is some interesting news of the day.Â
According to the Business of Fashion, many European and Asian retail giants including Mango, Primark, Uniqlo, and Zara plan to open hundreds of stores in the U.S. in the coming years, while major domestic players like Macy’s, Nordstrom, and Express are closing stores and losing customers.Â
This made us think that while the American fashion industry has long been considered an equal counterpart of the European fashion scene, could this mean that the country’s retail fashion scene will be overshadowed by European and Asian retailers?
We will share our POV (+ most common fashion retail KPIs explained at the end that every aspiring professional in retail or marketing should know), but first, here are some facts:Â
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The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus. This article is written by a stu
