Berlin family fintech app Bling has successfully completed a Series A equity funding round, raising $12 million. 

Founded in 2021, Bling provides educational, family-friendly digital solutions in the areas of payment, investment, and mobile communications. The company aims to improve the financial and media literacy of families by using simple visualisations and educational information in the app and on social media. 

In 2022 the company launched a pocket money card and accompanying app, and has evolved into a holistic platform for families, via partnerships with industry leaders across verticals including Société Générale and Evergreen, providing Bling’s B2B2C partners with unique access to the family target group. 

Most recently, in February 2024, Bling added its own family-friendly mobile phone plans, “Bling Mobile,” in collaboration with Europe’s largest telco company, Telekom. 

According to Nils Feigenwinter, Co-Founder and CEO of Bling, nearly 70 per cent of parents are overwhelmed in their daily lives and risk burnout. 

“Our app delivers sustainable relief for families by providing tools that educate and enable: from easy payments and investments to a task and shopping planner, and family-friendly mobile communications.” 

Owl Venture led the funding round, which included Commerzbank Group’s VC, Neosfer, as well as existing investors PEAK and Angel Invest. To date, Bling has raised more than $15 million.

“With an excellent product, an innovative B2B2C platform, and strong customer growth, Bling’s educational-first approach is clearly resonating with families and is poised to establish itself as one of the most trusted brands for families in Europe,” said Jenny Wang, Partner and Head of Europe at Owl Ventures. 

Lead image: Bling. Photo: uncredited.