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As football fever reaches its height in Europe this summer, digital travel platform Agoda has identified the top Asian markets searching for holiday accommodations in Germany during the continent’s popular tournament. South Korea came out on top, followed by Japan, Hong Kong, Taiwan, and India.

Top Asian Markets Searching for Accommodation in Germany

Agoda’s data reveals that the football tournament has drawn significant interest from travelers throughout Asia, from northern markets like South Korea to western regions like India. The final week of the tournament will see matches being played in Munich and Dortmund, culminating at the Olympiastadion in Berlin. Other host cities include Cologne, Düsseldorf, Frankfurt, Gelsenkirchen, Leipzig, and Stuttgart, each boasting lively and festive fan zones, attracting football enthusiasts and tourists alike.

The Top Five Asian Markets

1. South Korea
2. Japan
3. Hong Kong
4. Taiwan
5. India

Popular German Cities Among Asian Travelers

Agoda’s data highlights that Munich is the most searched destination from Asia, followed closely by Berlin. Other cities such as Hamburg, Düsseldorf, and Cologne also feature prominently, offering a mix of historical landmarks, modern attractions, and a vibrant sports scene.

Andrew Smith, Senior Vice President of Supply at Agoda, shared, “Major European football tournaments have always been a big draw for football fans, and this year is no exception. Asia’s interest in Germany for accommodation during the tournament further proves that, with travelers keen to explore more of what the host cities have to offer beyond just the games. And it’s great to see an uptake in travelers looking to Agoda to provide them with their stay, flight, and experience options.”

Agoda’s Offerings for Football Fans

To help travelers see the world for less, Agoda offers great value deals for travel to Europe, Asia, or elsewhere. The Agoda platform provides access to over four million holiday properties, more than 130,000 flight routes, and over 300,000 activities. This extensive network ensures that travelers can find suitable accommodations and activities to enhance their experience during the football tournament.

About the Data

The ranking is based on Agoda searches from Asia, made between 15 May and 14 June 2024, for holiday accommodations in the Euro 2024 host cities.