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JCB, supported by Worldline—a leader in the global payment services industry—has released a new whitepaper that equips European merchants with insights to leverage frictionless payment solutions effectively. This guide highlights practical steps that can enhance customer loyalty and increase revenue. Simplifying the payment process for international consumers will likely boost their confidence in purchasing from global brands.

The shift towards non-cash transactions continues to rise, with digital and mobile wallets, credit and debit cards, and direct bank transfers dominating both retail and online commerce. By 2029, Millennials and Generation Z are projected to make up 72% of the global workforce, bringing expectations for immediate and seamless transaction experiences. European merchants are urged to adopt frictionless payment solutions to reduce cart abandonment rates and meet these growing demands.

Through a blend of proprietary insights and industry data, JCB and Worldline have outlined how European merchants can create smooth payment journeys for their customers, particularly noting the increasing preference for effortless payments among Asian consumers. The guide offers practical advice for embracing modern technology and ensuring secure transactions, catering to a society that prioritizes quick and convenient shopping experiences.

Furthermore, JCB stresses the significance for merchants, particularly in the tourism sector, to understand their customers well. This understanding helps in offering payment solutions that cater to the unique needs of travelers, including Asian tourists who may face language and system familiarity hurdles. Implementing mobile and contactless payments that are both transparent and secure can help overcome these challenges, ensuring a seamless experience for tourists.

By introducing this guide, JCB demonstrates how adopting innovative technologies and practices can streamline the transaction process while safeguarding both merchants and customers. Merchants who adapt to these advancements and tune in to their customers’ preferences can prosper in the rapidly evolving digital marketplace, providing international travelers with a smooth and efficient payment experience.

Ray Shinzawa, Managing Director, JCB International (Europe) Ltd., commented: “At JCB, we are committed to providing our cardmembers with the best possible payments experience and we are keen to share our knowledge. We hope that this guide will equip merchants with the information and insights needed to understand both the ‘why’ behind frictionless payments’ role in commerce today, and the ‘how’ when it comes to implementing an approach that yields results, grows your business, and meets the expectations of your customers.”

Miranda Rodigas, Head of Scheme Management, Worldline Merchant Services, said: “Worldline is committed to enhancing the payment experience for merchants and consumers alike. Our partnership with JCB in contributing to this new whitepaper signifies our dedication to ensuring European merchants have the resources and expertise needed to facilitate seamless payments for international consumers. By sharing our industry-leading insights and practical steps for merchants, we aim to empower businesses to capitalize on the trend towards frictionless payments, ultimately boosting sales and customer satisfaction.”