Emirates has opened its first Emirates World travel store in Europe, in London and plans to open 40 globally.

It follows the first opening in the Far East – in Hong Kong – in July.

Located on Cromwell Road in London’s South Kensington, the new Europe retail store combines smart technology, expert personal travel advice, and immersive experiences incorporating the latest in experiential technologies to bring Emirates’ signature hospitality even closer to customers.

The Emirates’ London Travel Store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, in the presence of His Excellency Mr Mansoor Abulhoul, UAE Ambassador to the UK. Other attendees included VIP guests, Emirates commercial and sales executives, corporate customers, and industry partners.  

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: “When customers book a flight or holiday, it’s not just a financial transaction, it’s an emotional one, and we’ll be doubling down to deliver a memorable visit for our customers through personalised experiences and immersive displays showcasing the best of our in-flight products. Emirates’ London Travel Store is a testament to our enduring commitment to the UK, a market that has been pivotal to us since our first UK flight 37 years ago. We look forward to welcoming customers and delivering on our ‘Fly Better’ promise as we bring the Emirates brand to life.”

The Emirates’ London Travel Store will offer customers a flavour of the airline’s renowned travel experience, including its First Class private suite, a full-sized A380 Onboard Lounge and Premium Economy seat on display where guests can experience the popular new cabin first-hand.

With 270 square metres of space, the retail store has an open-plan, lounge-like environment, with a light and airy colour palette and modern furniture for customers to make travel arrangements in comfort. Seven dedicated customer service counters are available to cater for flight reservations, ticketing, and general enquiries, all staffed by expert travel consultants to offer personalised assistance – whether it’s booking a flight, holiday, or handling Skywards loyalty programme enquiries.

Customers can also enjoy smart technology like self-service screens supported by travel consultants or a ‘selfie mirror’ to snap pictures with friends and family against scenic destination backdrops.

The store also features a variety of Emirates Official Store merchandise and travel accessories, whether customers want to buy aircraft models, handy travel gadgets, or even Emirates branded Wimbledon 2024 towels.