Belgian furniture subscription startup Enky has extended its reach and is now launching into the UK. 

The company is founded by serial entrepreneur Aïssa Laroussi, founder of fintech company Edebex. After COVID-19 he decided to expand his reach to Enky, addressing sustainability in one of the most polluting industries. 

Enky offers companies the opportunity to furnish a wide variety of workplaces, from offices to hospitality venues and real estate, through a monthly subscription. This allows businesses to access aesthetically pleasing, high-quality, and ergonomic furniture at lower costs, all sustainably produced in Europe.

Buying circular or renting furniture means less furniture in landfill and less CO2 released into the atmosphere.

Enky selects suppliers that respect rigorous sustainability criteria, from sustainable wood sources (PEFC/FCS) to eco-friendly manufacturing processes. All of its products are made in Europe and built to last. 

Even without advertising, the test phase over the past two months has been promising, with 1000 people and 900,000 euros investment. 

From SMEs to multinationals, educational institutions, hospitality professionals, and property developers, Enky’s team of 15 has already installed over €5 million worth of furniture across Belgium, Switzerland, Spain, and France.

According to Aïssa Laroussi, co-founder and CEO, of Enky:

 “Corporate Social Responsibility and a growing awareness of our planet’s limited resources are making dynamic and profitable circular solutions increasingly attractive.”

 “Our first ambassadors are designers and interior architects who understand that Europe produces 11 million tons of furniture waste annually, of which only 3 per cent is recycled,” says Shari Dewannemacker, Sales & Marketing Director at Enky.

 “With our service, we represent around thirty brands. Thanks to our investors, these brands can offer their customers an original, sustainable, varied, flexible, and financially advantageous solution,” she added.

“If the famous French chemist Antone Lavoisier were alive today, he might update his famous quote to say: ‘Nothing is lost, nothing is created, everything is rented’,” added Laroussi.

Lead image: Enky. Photo: uncredited.