Ticketing giant DICE has sold Boiler Room to European events company Superstruct Entertainment for an “undisclosed sum”.
DICE had acquired the electronic-focused streaming platform in 2021, and will reportedly continue as its official ticketing partner, according to Music Business Worldwide.
According to a press release, the DICE founder Phil Hutcheon said: “Boiler Room is an incredible brand and the team is exceptional, creating cultural-defining moments time and time again.”
“It has been a hugely successful three years,” He added. “And they have a great future ahead with Superstuct, a company we know very well.”
Boiler Room, which is based in the UK, has stated that its team will remain responsible for its leadership while owned by Superstruct.
Superstruct, a global live events giant, owns 80 festival brands spanning Europe and Australia including Field Day, Creamfields, Y Not, Elrow, Sziget, Mysteryland, Hideout, Sonar and Flow.
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It was acquired last year by leading investment firm KKR from Providence Equity Partners, in a deal reported to be worth €1.3 billion ( USD $1.39 billion).
Boiler Room’s founder, Blaise Bellville said in a statement that he was “excited” to be partnering with Superstruct. “We feel in good company with their roster of brands, they offer us new opportunities to grow, whilst understanding the importance of staying true to the authenticity that, at its core, is what makes Boiler Room special.”
CEO of Superstruct Entertainment Roderik Schlösser commented: “We are proud to welcome the talented team at Boiler Room, who have managed to consistently grow the platform over the last fifteen years whilst maintaining a distinct cultural approach.”
Henrietta Taylor is Mixmag’s Digital Intern, follow her on Twitter
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