SoundTube Entertainment, the global provider of audio solutions, announced the appointment of Anders Olsen as European manager. With an extensive background in the audio industry spanning over 17 years, Olsen brings a wealth of knowledge and experience to SoundTube and its brands, says the company.

Olsen began his journey in audio as a teenager, initially exploring hi-fi systems before advancing into the world of installed audio. Since 2007, he has held international roles with renowned manufacturers, including DNH, Cambridge Sound Management, Apart Audio, Biamp and Blaze Audio. Throughout his career, the company says, Olsen has successfully built strong relationships with distributors and partners across global markets.

In his new role, he will leverage his expertise to expand SoundTube’s presence in international markets, with a particular focus on Europe. His goal is to strengthen existing partnerships, develop new business opportunities, and drive growth for the SoundTube brands.

“I am very excited to take on the challenge of representing a highly respected company like SoundTube in the European market,” says Olsen. “The wide portfolio of quality products appeals to me, and we will look to build on the existing reputation of the brand to make SoundTube a preferred partner in audio installations in Europe and beyond.”

Ken Hecht, vice president of SoundTube, says, “We are thrilled to welcome Anders to the SoundTube team. His extensive experience and deep understanding of international markets make him the ideal leader to drive our growth and strengthen our presence across Europe and beyond.”

SoundTube Entertainment says it looks forward to the contributions Olsen will bring to the team, supporting the company’s continued commitment to delivering audio technology and exceptional service to customers worldwide.

Olsen and the SoundTube team will be in in Barcelona, Spain Feb. 4-7 at Integrated Systems Europe 2025 in SoundTube’s stand 7A120.