Alpkit, the UK-based outdoor brand, and Sonder, Alpkit’s sister brand, has announced the opening of its new store in Munich, Germany.

Located at Thalkirchner. Str 210,81371, Munich, partnering with cycle store Veleroo, Alpkit Munich will be stocking a range of Sonder bikes and Alpkit cycling, bikepacking, and camping gear to suit the needs and the demands of the outdoor enthusiast.

As the brand’s first store to open in Europe, the store space will encompass 65 sq ft in partnership with Veloroo.

Building on the success of 10 UK stores, and the increasing popularity of Alpkit in Germany, the retailer promises that the space will be “a haven for outdoor enthusiasts seeking sustainable, performance quality products at affordable prices”.

”We are thrilled to be partnering with Alpkit and Sonder, true pioneers of the British outdoor and cycling industry,” comments Veloroo founders, Richard Hudson and Oskar Brailsford.

“Bringing 20 years of award winning products, we look forward to sharing them with other European outdoor enthusiasts.”

The store will be stocking six models of Sonder bikes, including the Camino gravel bike, and new for 2024, Broken Road Steel adventure bike.

With 10 demo bikes on offer, customers will be able to “try before they buy” on Sonder bikes, gaining a firsthand experience.

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Alongside bikes, the space will be stocking a range of Alpkit’s essentials for bikepacking, from UK made bags, to tents and sleeping solutions.

“We are delighted to be joining the community Veloroo has established in Munich,” adds Alpkit CEO, David Hanney.

“Following on the success of our UK stores, we are excited to make it easier for our customers in the European market to get their hands on quality, sustainable outdoor gear,”