TikTok Shop Initiates European Expansion with Launch in Spain – Global Cosmetics News
THE WHAT? TikTok has launched its in-app shopping feature, TikTok Shop, in Spain, marking the beginning of its European expansion strategy.
THE DETAILS The platform offers a seamless shopping experience within the app, allowing users to purchase products directly from videos and live streams. This launch follows TikTok Shop’s introduction in the UK in 2021 and precedes planned expansions into other European markets.
THE WHY? TikTok’s expansion into European e-commerce reflects its strategy to diversify revenue streams and capitalize on the growing trend of social commerce. This move also comes amid potential regulatory challenges in the US, prompting the company to strengthen its presence in alternative markets.
Related
Buy European: a new shopping movement takes hold
As geopolitical tensions intensify following president Trump's return to power, European shoppers are looking to support products from their own continent. Thre
10 Corso Como Unveils Gentle Monster’s First Store in Europe
LANDING IN MILAN: The arrival of Gentle Monster in Milan did not go unnoticed. On Friday night during Milan Fashion Week, the eyewear bran
Climate change protesters occupy Tesla showroom in Westfield shopping mall…
Dozens of climate change protesters occupied the Tesla showroom in Westfield shopping centre on Saturday in the latest misfortune to hit Elon Musk and his elect
