The technology company Google published its 2024 Year in Review on Tuesday. The search trends at a glance.
For its annual review, Google analyzed the terms for which the relevant search queries recorded a particularly strong increase in search interest in 2024 compared to the previous year.
The death of former boy band singer Liam Payne, Spain’s talented youngster Lamine Yamal making a big impression at the European Football Championships and Donald Trump being re-elected to the US presidency were also of particular interest to the Swiss googling population.
Other trendy questions included “How many municipalities does Switzerland have?”, “What is non-binary?” and “What is a talahon?”. The answer to the latter is provided right away: It is a term that young men, mostly with a migration background, use to describe themselves. They mean someone who is fixated on material status symbols and who presents himself as strong and fearless.
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