The event ensures product origin and adherence to international quality standards, fostering trust and collaboration.

Vietnam: A gateway to Southeast Asia

As one of Southeast Asia’s fastest-growing economies, Vietnam has emerged as an attractive destination for European businesses and investors. The European-Vietnam Free Trade Agreement (EVFTA) has reduced or eliminated tariffs on over 90% of Vietnamese exports to Europe, enabling competitive pricing and greater market access. This trade environment presents European companies with opportunities to source Vietnamese products at favorable prices, boosting profitability and market expansion potential.

To support European businesses in identifying reliable partners, accessing product information, and expanding their market reach, the Vietnam Trade Promotion Agency (under the Ministry of Industry and Trade) has introduced the Vietnam Pavilion on Alibaba.com, a leading global e-commerce platform.

A showcase of high-quality Vietnamese products

The Vietnam Pavilion serves as a platform to introduce a diverse range of “Made in Vietnam” products, spanning categories such as agricultural goods, food, handicrafts, furniture, pharmaceuticals, medicines and more.

All participating businesses are meticulously selected by the Vietnam Trade Promotion Agency and Alibaba.com, ensuring compliance with international quality standards and certified product origin. This careful vetting process provides European partners with confidence in the reliability and quality of Vietnamese products.

Competitive pricing and trade benefits

The Vietnam Pavilion highlights the significant pricing advantages of Vietnamese goods, enhanced by the EVFTA’s tariff reductions. This competitive edge has made “Made in Vietnam” products increasingly popular among European partners, driving trade growth and encouraging stronger international collaboration.

In addition to favorable pricing, the Pavilion opens doors for Vietnamese businesses to enter the European market more seamlessly, fostering mutual growth opportunities.

Expanding opportunities in Southeast Asia

Beyond Vietnam, the Pavilion offers European businesses access to a broader Southeast Asian market. By connecting with businesses across the region, the Pavilion acts as a strategic gateway for sourcing diverse products and forming partnerships in this vibrant economic zone.

Supported by the Vietnam Trade Promotion Agency and Alibaba.com’s technological expertise, the Vietnam Pavilion promises to be an ideal launchpad for European enterprises seeking to expand their operations into Vietnam and Southeast Asia.

Building sustainable international partnerships

The Vietnam Pavilion not only introduces high-quality Vietnamese products but also provides a collaborative environment for fostering trade relationships. European businesses can explore new markets, connect with trusted partners, and enhance their revenue streams effectively and sustainably.

By leveraging this platform, businesses can unlock the potential of the Vietnamese and Southeast Asian markets, paving the way for long-term growth and success.

See more information about the Vietnam Pavilion here.