A stunning European destination has introduced a tourist tax – with those not paying it facing fines of over £40.

Madeira has announced a new fee for non-residents on some of its most popular hiking trails in an effort to push more sustainable tourism and fund conservation.

It currently applies to seven routes across the Portuguese archipelago – Pico do Areeiro, Pico Ruivo, Levada do Risco, Levada do Caldeirão Verde, Balcões, Levada do Rei and Ponta de São Lourenço. 

It will be expanded to the 30 trails managed by the Institute of Forests and Nature Conservation from January 2025.

The £2.50 fee for use of the trails will apply to all non-residents over the age of 12. Those who do not pay will face fines of up to £41.50.

Regional secretary of Agriculture, Fisheries and Environment, Rafaela Fernandes, said the new fee is necessary to protect natural landscapes and manage the increasing influx of tourists.

Madeira is experiencing an increase in tourism, particularly in peak hiking seasons, so the trail charge aims to manage the flow of visitors on paths and help protect the natural landscape. 

All profits will be put towards trail maintenance, cleaning and preservation efforts, according to Fernandes. 

Local authorities have launched an awareness campaign to inform visitors about the charge and its purpose. 

Fernandes says the move has been welcomed by tourists who appreciate the importance of supporting conservation efforts. 

Visitors can pay using the regional government portal, Simplifica, or at on-site payment options available at ICNF stations located along many of the trails.