Global online sports betting and gaming brand Betway announced that it has secured a multi-year deal to become the European Betting Partner of five-time Premier League champions Chelsea FC.

This agreement will see Betway benefit from extensive IP rights, including the use of Chelsea’s legendary players and current stars to create exclusive content. Fans can look forward to VIP experiences such as meet-and-greets with players, pitch-side tours, match hospitality, and unique opportunities – such as the chance to play on the Stamford Bridge pitch.

Betway’s branding will be prominently featured on the LED advertising boards around the pitch during all home league and domestic cup matches. The deal also covers digital and social media rights, enabling Betway to connect with Chelsea’s global fanbase. Furthermore, Betway will also work closely with the club to deliver best-in-class training and initiatives as part of a “joint, and ongoing, commitment to safer gambling,” according to a press release.

“Betway, owned by global digital gaming company Super Group, has a strong pedigree in elite football, with an enviable portfolio of partnerships with top clubs across Europe’s biggest football leagues,” Chelsea FC stated in a press release.

Meanwhile, Betway said that this partnership “furthers its English Premier League exposure.”

Neal Menashe

Neal Menashe, CEO of Super Group, said: “We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions—an amazing achievement. 

“Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club,” he stated.

Casper Stylsvig

Casper Stylsvig, Chief Revenue Officer at Chelsea Football Club, commented: “We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.”

“This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years,” he concluded.