DeAPlaneta Entertainment has secured Gianluca Ferrara as Head of Italy and International Head of Toys, a new position created within the company’s Kids & Family Division. 

The Spain-based company is known to acquire, produce, merchandise, and distribute both Spanish and international films and TV series. Its Kids & Family Division has facilitated the release and distribution of titles in the Miraculous Ladybug franchise, Pucca, Smurfs, and more. 

Ferrara’s resume includes stints in the marketing and sales department of Giochi Preziosi Group, an Italian toy and media company, as well as experience working with Bandai Toys in Italy. 

“We are really happy to integrate into the DeAPlaneta Kids & Family team such an experienced professional as Gianluca,” says Antonella Ceraso, International Consumer Product Director at DeAPlaneta Entertainment. “His successful trajectory in the Marketing and Sales departments of prestigious international brands in the children’s and family market such as Giochi Preziosi or Bandai, make him a valuable addition for the expansion and internationalization of our company.”

The newly appointed Ferrara adds: “DeAPlaneta Entertainment is a company with a remarkable history, a great brand portfolio and a clear vision of the future with many exciting new projects in progress. Together, we will continue to expand the business, building extraordinary experiences and inspiring our audiences and customers.”